<h1><span style="font-size: small;">Communication</span></h1>
<p><span style="font-size: small;">You like to explain, to describe, to host, to speak in public, and to write. This is your Communication theme at work. Ideas are a dry beginning. Events are static. You feel a need to bring them to life, to energize them, to make them exciting and vivid. And so you turn events into stories and practice telling them. You take the dry idea and enliven it with images and examples and metaphors. You believe that most people have a very short attention span. They are bombarded by information, but very little of it survives. You want your information -- whether an idea, an event, a product's features and benefits, a discovery, or a lesson -- to survive. You want to divert their attention toward you and then capture it, lock it in. This is what drives your hunt for the perfect phrase. This is what draws you toward dramatic words and powerful word combinations. This is why people like to listen to you. Your word pictures pique their interest, sharpen their world, and inspire them to act.</span></p>
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<p><span style="font-size: small;"><strong>Action Items for   This Theme</strong></span></p>
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<p><span style="font-size: small;">You will always   do well in roles in which you are paid to capture people's attention.   Your strengths will probably flourish in teaching, sales, marketing, ministry, or the media.</span></p>
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<p><span style="font-size: small;">Start a collection of stories or phrases that resonate with you.   For example, cut out magazine articles that move you, or write down powerful   word combinations.</span></p>
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<p><span style="font-size: small;">Practice telling these stories or saying these words by   yourself, out loud. Listen to yourself actually saying the words. Refine.</span></p>
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<p><span style="font-size: small;">When you are presenting, listen closely to your audience. Watch   their reactions to each part of your presentation. You will see that some   parts prove especially engaging. After the presentation, take time to   identify the parts that particularly caught the audience's attention.   Re-draft your next presentations around these highlights.</span></p>
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<p><span style="font-size: small;"><strong>Be ready to:</strong></span></p>
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<p><span style="font-size: small;">Practice. Improvisation has a certain appeal, but, in general,   an audience will respond best to a presenter who knows where he or she is   headed. Counterintuitively, the more prepared you are, the more natural your   improvisations will appear.</span></p>
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<p><span style="font-size: small;">Volunteer for   opportunities to present. You can become known as someone who helps people express their   thoughts and ambitions in a captivating way.</span></p>
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