Emotions: Trusts others; is enthusiastic
Goal: Authority and prestige; status symbols
Judges others by: Ability to verbalize; flexibility
Influences others by: Friendly‚ open manner; verbal adeptness
Value to the organization: Sells and closes; delegates responsibility; is poised and confident
Overuses: Enthusiasm; selling ability; optimism
Under Pressure: Becomes indecisive and is easily persuaded; becomes organized to look good
Fears: Fixed environment; complex relationships
Would increase effectiveness with more: Challenging assignments; attention to task-directed service and key details; objective data analysis 

Persuaders work with people‚ striving to be friendly while pushing forward their own objectives. Outgoing and interested in people‚ Persuaders have the ability to gain the respect and confidence of various types of people.

Persuaders can impress their thoughts on others‚ drawing people to them and retaining them as clients or friends. 

This ability is particularly helpful when Persuaders sell
themselves or their ideas to win positions of authority.
The most favorable environment for Persuaders includes working with people‚ receiving challenging assignments‚ and experiencing a variety of work activities that require mobility. They seek work assignments that will give them the opportunity to look good. As a result of their natural positive outlook‚ Persuaders may be too optimistic about a project’s results and others’ potential. Persuaders also tend to over-estimate their ability to change the behavior
of others.

While Persuaders desire freedom from routine and
regimentation‚ they do need to receive analytical data on a systematic basis. Once alerted to the importance of the "little things‚" Persuaders can use the information to balance their enthusiasm with a realistic assessment of the situation.