<p><strong>From the book Discover Your Sales Strengths.</strong></p>
<p><br /> Gallup's researchers have identified four emotional dimensions that comprise customer engagement. These dimensions begin with confidence and move on in order to Integrity&sbquo; pride&sbquo; and passion. Together&sbquo; these are the building blocks of customer engagement. Without question&sbquo; high levels of customer engagement represent &nbsp;a tough benchmark to meet. In the various industries we studied&sbquo; the number of "fully engaged" customers has ranged from the single digits (around 6 to 8 percent) to as high as 35 to 40 percent. Contrast that with the 80 percent of customers reportedly "satisfied" in these same industries.&nbsp;</p>
<p><br /> 1. <strong>Confidence&nbsp;</strong>- Customers feel that the brand or com&bull; pany is trustworthy and that it keeps its promises.</p>
<p>2. <strong>Integrity&nbsp;</strong>- Customers feel that the company treats them fairly.</p>
<p>3. <strong>Pride&nbsp;</strong>- Customers feel good about the product or service and also feel that using the product reflects well on them.</p>
<p>4. <strong>Passion&nbsp;</strong>- Now&sbquo; there's a word that scares many people! What we are getting at is the strong relationship that exists between a company and a client 'when the latter views the former as irreplaceable.&nbsp;</p>